Privacy Policy

This Privacy Policy explains what information Aalaa ("we", "us", "our") collects when you use aalaa.co.in, why we collect it, and who it is shared with. By using the Site, you consent to the practices described here. If any part of this policy is unclear, please write to hello@aalaa.co.in and we will clarify or, where appropriate, revise it.

Information we collect

When you browse, register, or place an order, we may collect:

• Your name, email address, and phone number, provided at signup or checkout
• Delivery and billing addresses saved to your account or entered at checkout
• Your order history, including items purchased, dates, and amounts paid
• For registered retail and wholesale partners, business details such as GSTIN and business name
• A session identifier stored in your browser so your cart and login persist between visits

We do not collect or store your card number, UPI PIN, or netbanking credentials. These are entered directly on Razorpay's payment page and are not accessible to us.

How we use this information

• To create your account and verify your identity using a one time code sent to your phone or email
• To process, pack, and deliver your order, and to keep you informed of its status
• To calculate the applicable delivery fee based on your address and order weight
• To apply the correct pricing to your account, including wholesale rates for retail partners
• To credit and track your Aalaa Points balance
• To respond to enquiries submitted through our contact form or by email
• To meet our tax, accounting, and other legal obligations under Indian law

Who we share it with

We share only what is necessary to fulfil your order and operate the business, specifically with:

• Razorpay, to process online payments
• Our courier partners, which may include Delhivery, DTDC, India Post, or BlueDart depending on your location, to deliver your order and provide tracking updates
• Meta's WhatsApp Business platform, MSG91, and ZeptoMail, to deliver your verification code, order confirmation, and delivery updates by WhatsApp, SMS, or email

We do not sell your personal information, and we do not share it with advertisers. The Site does not currently use any third party analytics or advertising trackers.

Cookies and local storage

We use a limited number of cookies and browser storage entries to keep you signed in and to remember your cart, wishlist, and selected currency between visits. Your login session is stored in an httpOnly cookie, meaning it cannot be read by page scripts, which is a deliberate measure to protect your session from malicious code. Disabling cookies in your browser will sign you out and clear your cart each time you leave the Site.

Data retention

We retain account and order information for as long as your account remains active, and for a reasonable period thereafter to meet tax, accounting, and dispute resolution requirements. If you request deletion of your account, we will remove what we can and retain only what we are legally required to keep, such as invoices for completed orders.

How we protect your information

The Site does not use passwords. Every login is verified through a fresh, short lived one time code, which removes the risks associated with stolen or reused passwords. Session cookies are configured so they are never exposed to page scripts, and all traffic to the Site is encrypted in transit.

Your rights and choices

You may view and update your saved addresses and profile details from your account at any time. To close your account, correct information you are unable to edit yourself, or request details of the personal information we hold about you, please write to hello@aalaa.co.in and we will respond within a reasonable time.

Children's privacy

The Site is intended for use by adults placing orders for their household or business. We do not knowingly collect information from children, and if we become aware that we have done so, we will take steps to delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. Material changes will be reflected by an updated date at the top of this page, and we will not use previously collected information in a materially different manner without appropriate notice.

Contact us

Aalaa, Karur, Tamil Nadu, India.
Email: hello@aalaa.co.in · Phone: +91 9940858614